Project title: ARTIFICIAL INTELLIGENCE PLATFORM FOR COMPUTER GAMES COMMUNITIES

Company name : MEMORAZE LTD.

TECHNOLOGICAL FIELD
Gaming, Social network

KEY WORDS
Computer Games, Video
Games, Internet Services, Communities, Virtual Worlds, Social
Network

PROJECT SUMMARY
MEMORAZE LTD. is a computer games' technologies company,
developing an innovative set of technological tools, designed for
revolutionizing the communities experience in computer games.
Building upon its proprietary technology, MEMORAZE is able to
offer a three layered product providing gamers with the ability
to share their game experiences with their friends, improve their
gaming style, and search for gaming events which best match their
preferences. The company had recently completed the
implementation of a prototype, showcasing some of the advanced
features of the technology.

TARGET MARKET
Gaming communities are the fuel of the gaming industry - the more
culture exists around a game, the longer it stays on the shelves;
the higher the prices are maintained; and the better the ROI is.
It is not surprising that console providers (Microsoft, Sony),
Game publishers (Valve, EA), and media giants (NewsCorp) - all
invest heavily in gaming communities.
Nevertheless, most communal activities are very shallow. The
meta-gaming experience is textual, pc-only and provides
information rather than applications and services. Gaming
communities are far from showing their full potential. Major
industry players strive to generate an active community, in which
the game waves drive game purchasing.

MEMORAZE offers a service, which includes a portfolio of in-game
and web-based applications, all contributing and leveraging
gaming community life. Examples include:
* Highlights videos - in your personal page
- Automatic extraction of game highlights: courageous moments,
smartest tactics, shooting mayhem.
- Videos are automatically uploaded to your personal page
- Share your best moments with othe

* In-game contextual video walkthrough
- Context-sensitive retrieval of relevant videos from other
players' games
- Histogram of solutions other players used: change weapon,
sneak, charge, take different path.
- In-game presentation of the selected video

* Granular skill ranking and matchmaking
- Continuous ranking of broad set of skills: leadership,
sniping, courage, driving, strate
- Matchmaking for same-level opponents
- Squad forming of complementary skills

* Post-game debriefing
- Your best and worst moments - replayed
- Replay effects - slow motion, camera angle change
- See what others have done in the same situation
- Improve skills for next match

MEMORAZE's applications are based on a profound and patented
technology, which analyzes game play in real time. The company's
algorithms are generic, so that all games can be supported. Game
integration requirements are minimal, and are typically
out-of-code.

BUSINESS MODEL
Being the most advanced and attractive gaming site, to which game
players are automatically connected from within the game,
MEMORAZE will attract many millions of gamers. MEMORAZE will
monetize from premium services, advertising and referrals. Market
benchmarks refer to revenues of over $50 per user per year,
resulting in over a $2B TAM.
Other sources of revenues along the way include licensing of the
MEMORAZE technology and services to game publishers, selling of
game highlights media, and providing real-life game-play analysis
information.
Companies in the gaming community space demonstrate significant
exits, with a valuation ranging $25-$800 per subscriber,
according to the level of engagement. Memoraze's very high
customer engagement will be rewarded in time.

ENTREPRENEURS
Dr. Yair Shapira - Ph.D., CEO - Over 15 years of
experience at executive positions.
Mr. Moshe Gefen - VP Products - Over 15 years in
high-tech companies, as well as in the gaming industry.
Mr. Adi Ashkenazi - Cofounder, Head of the Israeli
branch of the game developers association
Mr. Yaniv Altshuler - Cofounder, Ph.D. student and a
former researcher in the IDF intelligence corps
Mr. Oren Cohen - Cofounder, Seasoned developer and
software architect.

PROJECT STATUS
MEMORAZE LTD. established in October 2006.
The company had successfully developed a prototype of its basic
product, based on a popular computer game (using the advanced
"Source" game engine). The prototype is currently able to use AI
techniques in order to analyze the game, detect "high value
events", record them, and later replay them according to the
users' requests.
MEMORAZE is planning to launch its commercial service in Q4'2008.

COOPERATION REQUIRED
The company is seeking partnerships with game developers, game
publishers, gaming communities, media companies and potential
advertisers, as well as investors.
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EMAIL: yair@memoraze.com

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