Project title: MOBILE TV PRODUCTION TOOLS

Company name : CLOSEVU LTD.

TECHNOLOGICAL FIELD
Video re-sizing, Tracking and image
enhancement technology, Graphics manipulation content management

KEY WORDS
Mobile TV, Image
Enhancement, Re-sizing, Tracking

PROJECT SUMMARY
CloseVU is an innovative start-up that develops post and live
production tools that will aid video editors to adapt video
content to formats that are optimally viewed on the small screen
of Mobile TV. CloseVU products are aimed mainly at content
creators, television stations, and mobile telecom operators.

The Product
** CloseVU Producer is an all-in-one toolset to "mobilize" video
content for the small screens of handheld devices. CloseVU
Producer with "Smart Zoom" lets users zoom in and apply
sophisticated motion-tracking algorithms to follow the action.

** CloseVU Live allows broadcasters to transform their
transmissions into compelling viewing experiences for mobile
viewers by properly re-framing and re-sizing the video feed to
show the best camera angles and close-ups for small screen
viewing.

APPLICATIONS
CloseVU's Production solutions are suited to the repurposing of
video, be it live or from existing content matter for mobile and
handheld devices. Our products can be easily incorporated into
existing workflows.

ADVANTAGES
* Produces mobile-friendly content - Focus on the action with the
right size and fit for hand-held viewing.
* Cost effective - No need to hire an extra crew to take your
live productions to mobile.
* Optimized image quality - Optimization of bit rate and a unique
image enhancement algorithm produce superior image quality for
the small screen.
* Quick and easy - Anyone can use it. No need for specialized
staff.

ENTREPRENEURS
Mr. David Amselem - 16 years
of experience in the broadcasting industry and world-wide
marketing, participated in projects involving major accounts such
as ABC, BBC CNN, CBC - Canada and France Television.
Mr. Michael Birnboim - CTO

PROJECT STATUS
The project is in its second year of incubation, and in the
process of raising additional funds.
AWARDS: "Pick Hit" Award at IBC 2007 (International Broadcast
Trade Show- Amsterdam): Broadcast & Engineering's independent
panel of professional judges recognized CloseVU Live's
technological achievements and innovations in developing an
unprecedented set of tools for MobileTV production.

COOPERATION REQUIRED
Closevu is interested in financial investments and developing
strategic partnerships.
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E-MAIL: info@irv.co.il WEB. www.closevu.com

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