Project title: COMPUTERIZED REACTION MEASUREMENT SYSTEM

Company name : ASSESSMENT SYSTEMS LTD.

(POLLIMETER)

TECHNOLOGICAL FIELD
Reliability tests,
Questionnaires, Surveys, Software

KEY WORDS
Human Reaction, Client
Surveys, Market Research, Reliability Tests, Psychology Tests

PROJECT SUMMARY
ASSESSMENT SYSTEMS develops a method and system for measuring and
analysis of human reaction using a computerized tool. The system
provides a complete trace of the respondent's decision-making
process, providing insights into such aspects as level of
confidence, consistency, hesitation, and emotional intensity. The
system will be used for attitude tests, reliability tests, market
research and satisfaction measurement of employees and customers.

ADVANTAGES
* Unique technology approach for questionnaires and surveys
* Ability to "read into" survey responses, revealing more about
attitudes and opinions
* Easy to deploy and manage web based system

THE MARKET:
ASSESSMENT SYSTEMS is targeting the market of reliability tests
consumer research and surveys in organizations. These markets are
estimated at approximately US $1.5 Billion.

ENTREPRENEURS
Dr. Elon Kaplan - Ph.D. in
Organizational Psychology from the Union Institute, Cincinnati,
Ohio, an expert in the field of applied behavioral sciences
research and applications, broad experience in consulting to
large organizations such as IAI (Israeli Aircraft Industry), HRI
(Human Resources International)
Dr. Shlomo Lampert - Ph.D. in Business
Administration from Columbia University, a marketing expert
specializing in research methods, consumer behavior, and business
strategy.
Dr. Shmuel Stashevsky - Ph.D. in Business
Administration from Bar-Ilan University, a business
administration expert specializing in information systems and
research methods.

PROJECT STATUS
The company has a working prototype, which provides a proof of
concept. It is now engaged in further developing the concept
through beta sites in all relevant markets.

COOPERATION REQUIRED
ASSESSMENT SYSTEMS is looking for seed investment that will help
enhance the development and shorten the time to market. It is
also seeking strategic partners and customers.

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