Project title: MASTER PERFORMER EXPRESSION IN COMPUTER GENERATED MUSIC PRODUCTION

Company name : MUSICRAFT LTD.

TECHNOLOGICAL FIELD
Software, Music

KEY WORDS
Master Performer, Computer
generated, Music

PROJECT SUMMARY
MusiCraft is developing a comprehensive computer-based system for
creating music performances with human expression qualities,
called Master Performer.
Based on performance-pertinent analysis of musical compositions,
the technology uniquely integrates various distinct algorithms
for both the analysis and its rendering into a performance.
The Master Performer enables commercial media studios, composers,
songwriters and independent music producers to:
* Significantly simplify and improve the process of music
production
* Significantly shorten music production time
* Achieve superior performance quality

THE MARKET:
There are approximately 2 million professional music creators
worldwide, spending over 2.5 billion dollars annually on music
production hardware and software.
The Master Performer technology reduces the need to hire live
musicians for recording sessions, thereby cutting costs by at
least 50% and slashing product delivery time by over 80%, while
maintaining the highest possible professional standards.
At a price range of $500 to $1500 the technology offers
significant economic benefits to music producers for pictures
(film, television, video), radio and web sites as well as to the
general digital music production industry.

ENTREPRENEURS
Mr. Gershon Silbert - an internationally
acclaimed concert pianist, has been working for years on
discovering and formulating the ground rules for music
performance algorithms.
Mr. Avner Dorman - a composer with a
solid background in physics and mathematics, has contributed to
the formal writing of the algorithms.

PROJECT STATUS
The project has recently joined the incubator and development is
underway.
The first working model is planned for Q1, 2003.
International patent application (PCT) has been filed.

COOPERATION REQUIRED
The company is actively seeking marketing cooperation with
leaders in the music software industry, as well as initial
investment of US $300,000 - $500,000.

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