Project title: DATA MINING ARCHITECTURE FOR UPGRADING THE LOCAL SEARCH EXPERIENCE THROUGH VOIP COMMUNICATIONS

Company name : SPEARCAST LTD.

TECHNOLOGICAL FIELD
Data mining, Voice over IP,
Internet Search, Content Optimization

KEY WORDS
VoIP, local internet
search, Contextual Content

PROJECT SUMMARY
SpearCast's solution provides users with reliable and
personalized information on the businesses they seek, enabling
them to safely choose the right merchant (e.g. the most reliable
plumber or dentist). Our technology, which is under patent
registration, enables imitating the "word of mouth" process, at a
much larger scale and without requiring the user to actively
contribute data or to jeopardize his privacy.

SpearCast's system is based on an open API architecture and is
deployed on a range of platforms, on the Web and integrated in
client applications.

ADVANTAGES
* Automated system for providing reliable business ratings
* Easy and intuitive interface when searching for businesses

ENTREPRENEURS
Mr. Hanan Lifshitz - CEO, M.A. in
Philosophy, Magna Cum Laude. Over 9 years of experience in
technical, marketing and business aspects in startups and in a
venture capital fund.
Mr. Erez Chocva - President, B.Sc. in
electrical engineering, a proven track record of founding a
start-up company and growing it from a one-person operation to a
multi-national company.

PROJECT STATUS
The project started its incubator period on March 2004, after
completing an extensive market research and receiving several
LOI's from major enterprises that have shown
interest in the product.
The company has recently deployed its beta site www.palore.com in
Israel.

COOPERATION REQUIRED
Equity investment. Strategic partners for marketing.
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TEL: 972-54-4911231 E-MAIL: info@spearcast.com WEB:
www.spearcast.com

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