Project title: FINANCIAL FRAUD PREVENTION

Company name : SeqUR LTD.

TECHNOLOGICAL FIELD
Financial Fraud, Sequential
Analysis, Financial Security, Risk control, Decision Support
Solutions

KEY WORDS
Fraud, Prevention, Risk
Control, Security,Sequence Analysis, Skimming, Real Time

PROJECT SUMMARY
SeqUR offers an in-process decision support solution, bringing
analytical capabilities into operational processes. SeqUR targets
financial organizations that have many and diverse customers,
complex time-sensitive processes, a multitude of products, high
volume of transactions, and multiple customer contact points.

With its core technology, the MDA2 - a Multi Dimensional
Association Analysis, SeqUR detects and prevents fraudulent
transactions in real time. By detecting and predicting the
probability of event sequences, SeqUR delivers a deep and wide
glance that leads into actionable and precious alert to the fraud
detection system, enabling it to identify, take action and
prevent fraudulent transactions, and at the same time detect new
types of fraud.

The product will be marketed to customers who are aware of the
problem, and suffer from fraudulent transactions. Most of them
already have some fraud detection system installed. Yet, the vast
majority of these organizations are not satisfied with what they
have and must improve and increase their level of detection and
prevention.

ADVANTAGES
Important company strengths and core competencies include the
unique MDA2 algorithm - a Multi Dimensional Association Analysis.
The MDA2 engine developed by SeqUR improves the efficiency of
existing association rules algorithms while maintaining high
statistics significance level of prediction by using multi
dimensional flexibility approach. SeqUR differs by the above
from all the other solutions available in the market today
therefore we strongly believe that our product will be purchased
both as a stand-alone solution and a complementary one to any
existing system.

MARKETS
* Credit Card Companies
* Banks (for both internal and external fraud)
* ATM service providers
* Shopping Malls

ENTREPRENEURS
Mr. Ori Einhorn - CEO, MA in Statistics and he
is a SIME "Special Interest Marketing Expert" by PWC. For the
last 15 years developed solutions for large financial
organizations such as Citibank (ATM fraud detection), Bank Leumi
(Internal & External fraud detection), FIBI (First International
Bank of Israel), Bank HaPoalim (Marketing) and many others.
Ms. Hagit Halperin - VP Sales & Marketing,
international experience with large financial institutions such
as UNICRE Portugal, JCC Payments, National Bank of Greece and
mor, worked with organizations such as Bank Leumi, MasterCard,
Visa, The Israeli Anti-Money-Laundering agency and many others.
Dr. Eli Eisenstein - VP R&D, Ph.D in the Neural
Networks field (Department of Physics, Bar Ilan University), 10
years of experience in design and implementation of real time
applications.

PROJECT STATUS
The company is currently engaged in a pilot with one of Israel's
major credit card companies. Completion of a working beta site is
set for the end of 2006.

COOPERATION REQUIRED
SeqUR LTD. is looking for additional financing to expand and
fully commercialize the business.
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TEL: 972-2-9963880 FAX: 972-2-9961571 E-MAIL:
hagit.halperin@sequr.biz WEB: www.sequr.biz

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