Project title: INTERACTIVE ENTERTAINMENT STREAMING

Company name : PLAYCAST MEDIA SYSTEMS LTD.

LTD.

TECHNOLOGICAL FIELD
Digital Electronic Entertainment,
New Media, Video Compression, Video Games, Video on Demand

KEY WORDS
Games, VoD, New Media

PROJECT SUMMARY
Playcast is a software start-up company, developing the next
generation media experience. The company's system seamlessly
multiplexes games and virtual worlds with regular television
content over existing set top boxes.
Playcast's product is a video server and system for VoD networks
(Cable or IPTV), which renders, encodes and streams high-end
games in real-time. Playcast's proprietary algorithms drastically
reduce inherent latency, while maintaining console like video
quality and a standard MPEG stream and bitrate. This unique
technology is based entirely on head-end video processing,
requires no changes to set top boxes or games. Playcast's target
market is worldwide cable and IPTV operators.
In addition to its game streaming capabilities, Playcast's server
can seamlessly splice and multiplex games with standard
television streams (broadcast or narrowcast). These capabilities
translate into a New Medium, in which virtual worlds and TV
content are experienced seamlessly, programmers can interact
directly with viewers, and live games based animation programs
can be produced on the fly (a.k.a. Machinima).

ENTREPRENEURS
Mr. Guy de Beer - Founder, has
been holding various marketing and business development
positions, most recently managing Harmonic's VOD product lines
[NASDAQ: HLIT]. 10 years worth of extensive, first-hand business
experience with North American, European and Asian Telecoms and
Cable operators.
Dr. Natan Peterfreund - a world renowned
expert in video and image processing; served as the Chief
Scientist, Video Technologies of DSP group [NASDAQ: DSPG], and as
a Principal Scientist of Harmonic [NASDAQ: HLIT].

PROJECT STATUS
The project started the first year of the Incubator period in
June 2007. The system is already working in the lab and has gone
through initial field trials over a real cable network. The
company expects to roll out a beta version of the system in
January of 2008, with a plan to release a first version in March
of 2008.

COOPERATION REQUIRED
Strategic alliance, joint venture capital.
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E-MAIL: guy@playcast-media.com

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