Project title: INTERNET RESEARCH ENGINE BASED ON SEMANTIC TECHNOLOGIES

Company name : DATA ESSENCE LTD.

TECHNOLOGICAL FIELD
Software - Semantic Technologies, Software
- Text Engineering, Internet

KEY WORDS
Internet, Semantic Technologies, Software,
Business Information, Search

PROJECT SUMMARY
Data Essence aims to revolutionize the way institutional
investors monitor the endless amount of information created
around the web, by providing them with highly personalized, web
based, financial intelligence.

MARKET
OPPORTUNITY: An extraordinary amount of valuable
intelligence is published around the web at every second. This
stream of information contains a variety of mainstream news items
with high impact on the markets; but also, highly valuable pieces
of information published in more exclusive sources - local and
foreign news, blogs, trade news, forums and more.
Intelligent coverage of these exclusive sources might by more
valuable to professional information consumers, as those sources
are more likely to provide a competitive edge. However,
continuous monitoring of these sources by the user is practically
impossible, and there is a growing need for an intelligent tool
that will assist users to effectively harness the untapped power
of this endless amount of information.

PRODUCT
AND TECHNOLOGY: Data Essence provides this financial
intelligence through its flagship product - the "Personal
Information Agent", delivered as Software as a Service (SaaS).
The Personal Information Agent:
* Continuously monitors hundreds of valuable information sources
on the web - both structured and unstructured.
* Thoroughly understands each user's information needs and
generates a highly personalized financial intelligence stream in
real time. The information stream is tailored to match each
user's investment strategy and time horizon, current positions,
regions, fields, topics and events of interest - all comprising
the user's very personal investment focus.
* Utilizes innovative technology to reach more exclusive,
valuable and credible pieces of information, thus providing
financial investors with a real information edge.
* Offers an actionable user interface that allows users to
intuitively represent their dynamic information needs, and to
instantly assess the personal value of each given piece of
information.

COMPETITION:
Following are the key elements that provide Data Essence with a
significant competitive edge, over similar vendors and over
commonly used systems such as Bloomberg and Thomson-Reuters
terminals:
* Real time personalized information services - Data Essence is
the only vendor to offer a highly personalized information
service in real time. Each piece of information is matched in
real time to the very personalized, multi-dimensional information
requirements representing each user's investment theme, thus the
highest personal relevancy is achieved.
* Robust knowledge of professional domains - Data Essence
utilizes its unique monitoring and filtering technologies with an
aim to reach more exclusive Internet sources, and to maintain a
very thorough representation of domain knowledge, which includes:
companies, technologies, fields, key concepts, industry relations
and more.
* Exclusive indicators - Data Essence is the only company that
automatically discovers information trends within the information
stream, such as stories developing slowly from exclusive sources
until they later become mainstream. This analysis is used to
offer unique indicators to assess the real financial value of any
given piece of information.

ENTREPRENEURS
Mr. Amnon Mishor - CEO
Mr. Yaron Karasik - CTO

PROJECT STATUS
Data Essence is currently about to launch a beta product of its
Personal Information Agent.

COOPERATION REQUIRED
Data Essence is seeking to cooperate with complementary financial
platforms vendors, in order to extend its product offerings.
Data Essence is seeking professional content providers who are
interested in upgrading their delivery methods to provide their
users with a new level of information access.
---------------------------------------------
TEL: 972-4-8546654, FAX: 972-4-8546644, EMAIL:
amnon@data-essence.com,
WEB: www.data-essence.com

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